Every year, the PGA Show at the Orange County Convention Center is a golf-lover’s dream—a whirlwind of new gear, flashy displays, and some of the most innovative products you’ll see in the industry. It’s part golf paradise, part sensory overload. With 31,000 industry pros bustling through aisles stretching more than 1.1 million square feet, it’s easy to get swept up in the excitement. But amidst the chaos, certain products rise above the noise. After taking it all in (and logging a few too many steps), here’s a round up of just a few of the items that caught my attention and are set to turn heads in 2025.
Lowercase Bags: A Golf Backpack
For the golfer who’s always on the go, the Lowercase Bags Golf Backpack is the ultimate combination of style and functionality. Whether you’re heading to the driving range, a local simulator, or just making your way to a par-3 course, this patent-pending design offers an innovative way to carry your clubs.
Designed for the urban golfer and commuter, the first-of-its-kind bag functions as both a backpack and a bike bag. With the ability to hold up to 8 clubs and an easy-to-use pannier attachment, you can switch between carrying your clubs on your back or attaching the bag to your bike with the hidden pannier hooks.
Perfect for golfers looking for convenience and a streamlined experience, the bag includes cushioned straps, a secure clip-in system for your clubs, and a waterproof snap-on rain cover.
This product is currently live on Kickstarter, with a projected ship date of July 2025. You can be among the first to try it for just $160 + shipping, or grab a set of 5 for $600.
Click here to check out the Lowercase Bags Golf Backpack and support their Kickstarter campaign.
Website: Lowercase Bags
Achieve Your Putting “Goals” with Caliber Golf’s Blue Line Putting Device
Caliber Golf, based in Kenosha, Wis., continues to push the boundaries of innovation in the golf space. Known for their hockey stick putter that made waves at the PGA Show in 2022, Caliber is now helping golfers refine their short game with the Blue Line Putting Device—a compact training aid designed to improve setup, stroke, and alignment.
This simple yet effective tool is engineered to help golfers achieve a square putter face setup, master the hover technique to get the ball rolling on plane faster, and develop a feel for the ideal 60:40 putt ratio.
For only $25, the Blue Line Putting Device is an affordable and valuable addition to any golfer’s training routine.
Website: Caliber Golf
Liddle Speaker Pro: Portable, Wireless…and Magnetic!
The Liddle Speaker Pro is perfect for golfers on the go. This portable Bluetooth speaker uses Apple’s MagSafe technology, so it attaches magnetically to your iPhone and can double as a phone stand. Don’t have MagSafe? No problem—just stick the included metal ring on any phone to get the same magnetic effect.
Earlier this month, it even won a TWICE Picks Award at the 2025 CES Show, and it’s easy to see why. The speaker is compact, dust- and water-resistant, and delivers great sound whether you’re at the beach or on your golf cart. Pair two speakers for stereo sound, and enjoy up to 8 hours of playtime.
It’s available for just $29.99 on Amazon in black, blue, and silver.
Website: Liddle Speaker
Golf Tee Repair: Where Humor Meets High-Quality Apparel
Golf Tee Repair started as a joke between founder Mark Lowery and a friend—a tongue-in-cheek idea to “repair golf tees to save trees.” While no one’s actually out there fixing broken tees, the whimsical concept grew into a brand that blends humor with sustainability.
Their collection of polos, waffle hoodies, tees, and hats is anything but ordinary. Made with eco-friendly materials like bamboo and cotton, their buttery-soft, breathable apparel keeps both you and the planet in mind. Whether you’re tailgating, hitting the links, or just looking for a bold, stylish piece, you’ll feel the difference the moment you put it on.
And because they never take themselves too seriously, Golf Tee Repair even offers a Golf Tee Repair Kit—a hilarious nod to their origins and the perfect gift for any golfer with a sense of humor.
What began as a laugh has grown into a brand committed to quality, creativity, and sustainability—proving that even the silliest ideas can inspire something truly great.
Website: Golf Tee Repair
G·Grip by SGLAB: Instant Swing Feedback in One Club
SGLAB’s G·Grip is redefining golf training with a blend of tradition and innovation. Recognized in two CES Innovation Award categories, this next-generation golf club (a 7-iron, available in a regular, stiff or ladies flex) combines advanced technology with a classic feel to help golfers of all levels improve their game.
Equipped with nano-composite pressure sensors and in-shaft motion sensors, the G·Grip delivers real-time feedback on grip pressure, swing path, and dynamics, while its user-friendly app syncs swing data with video to provide clear, actionable insights that help golfers refine their technique without the need for expensive simulators.
Due to ship in July, the G·Grip is currently available for preorder, with a limited-time offer or 25% off the $220 retail price.
Website: G·Grip
SKŌNI Shoes: From the Course to Everyday Life
SKŌNI proper noun
\ 'skō-nē \A casual, comfortable, great-looking golf shoe.
Origins: From Danish skoni (shoe) and skōni (beautiful).
When I first saw SKŌNI Shoes at the 2023 PGA Show, I was intrigued by their slip-on, ultra-comfortable design—golf shoes that felt just as good off the course as they did on it. This year, I was excited to see that they’ve leveled up with a waterproof second generation, adding even more versatility to their already impressive lineup.
The brand’s owner, Craig, graciously provided me with three pairs to test: a gray first-generation pair and two upgraded second-generation models in black and pink.
With enhanced cushioning, a new lace-lock system, and a spikeless tread for stability, these shoes are made for all-day wear—on the course, at work, or anywhere in between. Charleston-born and built for effortless style, SKŌNI Shoes prove that golf footwear can be both functional and fashionable.
Website:Skoni
William Murray Golf: "Be the ball." – Play with Personality and Style
Founded in 2016, William Murray Golf is all about infusing golf with irreverence, fun, and style. Inspired by Bill Murray and his brothers, who all caddied and played golf in Chicago, the brand blends tradition with personality. In 2022, they expanded their offerings to include a women's line, making it easier for everyone to unleash their inner Murray on the course.
With vibrant designs and high-performance fabrics, the collection offers everything from polos to pants to dresses, all made for comfort and movement. Following the 2024 PGA Show, I was excited to win a $100 gift card and picked out the Murray Classic Driver Dress—a versatile, sweat-wicking dress with a flattering fit and functional pockets. It’s the perfect balance of style and comfort, whether on the course, at the office, or happy hour.
Website: William Murray Golf
Goodr Sunglasses: Style, Performance, and Fun
I've seen Goodr Sunglasses making waves on social media, especially in the running communities, but had never tried them myself—until the PGA Show. As part of the prize pack I won, I received four pairs of Goodr Sunglasses, and they were definitely one of the highlights of my day!
Launched in 2015, Goodr has revolutionized active eyewear by offering high-performance sunglasses that are stylish, affordable, and functional—all without the hefty price tag. With features like "No slip. No bounce. All polarized," they're built for performance, and you don't have to worry about them slipping off mid-swing or run.
If you're like me, you're constantly losing sunglasses or leaving them in your car or bag. With Goodr, you don’t have to worry about it. At this price point, you can afford to keep multiple pairs in different places—so you're never without a pair when you need them.
With so many fun styles and colors, you can even match them to your outfits.
Goodr's mission is simple: create sunglasses that look great, perform even better, and don't break the bank. Whether you're running, golfing, or enjoying the outdoors, these sunglasses deliver on fun, fashion, and function. Plus, with no unnecessary frills and all the essentials, Goodr makes sure you get pure performance—and they look amazing too!
Website: Goodr
NGA (No Girls Allowed): Redefining Women’s Style on the Course
No Girls Allowed is all about challenging outdated rules and advocating for fairness in traditionally male-dominated spaces. Founded by Holly Steele, the brand was inspired by her own experience being turned away from a "men's only" bar at a private club. Holly’s mission is simple: to make women's spaces just as welcoming and well-equipped as men's.
NGA’s clothes are bold, fun, and push the boundaries of traditional golf wear, featuring playful designs in pink, black, and white with sheer and peekaboo styles. I'm excited to be working on an ambassador relationship with this incredible brand—stay tuned!
Website: NGA Style
There were so many amazing vendors and products at the PGA Show that it was a tough task to narrow this list down, but I’ve got much more to share from my time there. Stay tuned for an upcoming story highlighting three women’s golf brands designed by women—three amazing individuals and offerings that I’m really excited to highlight!
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